Agenda

Whether you’re attending in-person or virtually, this hybrid event will have something for everyone.

Access Virtual Sessions

In-Person

Monday, October 3

2–5pm

Exclusive FullStory Partner Day

FullStory Partners: Join us for a day fully dedicated to you and all the benefits

In-Person

Monday, October 3

5:30pm

DXI IRL: A Spark welcome event

This event is a must-see for all in-person attendees! Kick off Spark right with a

In-Person + Virtual

Tuesday, October 4

9–9:20am

Opening remarks and keynote session

Begin two days of back-to-back DXI goodness with our first keynote session by co-founder and CEO, Scott Voigt.

Scott Voigt

CEO & Co-Founder at FullStory

In-Person + Virtual

Tuesday, October 4

9:20–10am

Creating delightfully unique experiences: Keynote session with Gibson Biddle

Gibson shares how Netflix moved beyond customer focus to delight its customers in hard-to-copy, margin-enhancing

Gibson Biddle

Former VP of Product at Netflix

In-Person + Virtual

Tuesday, October 4

2:15–3:15pm

Digital transformation and empowering teams with DXI for all

Join FullStory co-founder and CEO Scott Voigt as he facilitates an industry-shifting discussion that promises

Scott Voigt

CEO & Co-Founder at FullStory

Matt Powell

Chief Technology Officer at FTD

Dasha Godunova

Director of Digital Products at JetBlue

Q Carlson

SVP of Design at project44

Andy Ford

Global Head of UX & Product Design at Kimberly Clark

In-Person + Virtual

Tuesday, October 4

3:15–3:45pm

How Yankee Candle supercharges its DTC digital experience with FullStory

As one of the most beloved candle brands, Yankee Candle is transforming its direct-to-consumer offering

Key Takeaways

Hear how Yankee Candle has aligned teams to improve the direct-to-consumer experience
Learn how to use FullStory in conjunction with AB Tasty for a repeatable formula for success
Get tips and takeaways for your team to adopt FullStory into their everyday workflows

Tambi Younes

Sr. Director of Product & Digital Experience at Newell Brands

Steven Shyne

Co-founder & COO at CXperts

Layla Khan

Head of Solutions Partnerships, North America at AB Tasty

In-Person + Virtual

Wednesday, October 5

9–10am

Designing for Emotion with Aarron Walter

Design for delight was the mantra of many teams a decade ago, but our world

Aarron Walter

Director of Product on the COVID Response team at Resolve to Save Lives

In-Person

Tuesday, October 4

10:15-10:45am

Analytics as a science: Consistent insights from hypothesis-driven analyses

Hypotheses are the engine of any digital experience analysis project. Without a clear direction on

Key Takeaways

Learn about why hypotheses are important to successful DXI analyses
Learn how to use FullStory to generate hypotheses and find valuable insights

Addison Price

Sr. Manager, Sales Engineering at FullStory

In-Person

Tuesday, October 4

10:15-10:45am

Combining Segments with Funnels and Metrics

FullStory is a big toolbox. You have so much at your disposal, including Segments, Metrics,

Key Takeaways

Understand a framework for building meaningful Segments
Find out how to test and analyze your users for optimization use cases

Brent Hildebrand

Senior Customer Success Manager at FullStory

In-Person

Tuesday, October 4

10:15-10:45am

The anatomy of a great user experience

User experience has become an increasingly important currency in business. Deliver a great user experience,

Key Takeaways

Understand how to define a great user experience
Understand how to assess the quality of the user experience in your product, website, or software platform using FullStory

Ingrid Cruz

Head of Product Design at FullStory

In-Person

Tuesday, October 4

11-11:30am

Finding needles in haystacks: FullStory as a discovery tool

There are the things you know about your site, app, or software experience. And then

Key Takeaways

Learn to find hidden areas of DX growth
Actionable tactics for making user journeys more efficient inside of FullStory

Brooks Alford

Enterprise Customer Success Director at FullStory

Kim Ray

Group Product Manager at FullStory

In-Person + Virtual

Tuesday, October 4

11-11:30am

Be the spark plug your company needs

Join Dar Miranda, VP of Product, UX, and Research, and Lars Wiedenhoefer, Head of Observability

Lars Wiedenhoefer

Observability, Mission Control at DailyPay

Darlene Miranda

VP, Product Management, UX Design and Research at DailyPay

In-Person

Tuesday, October 4

11-11:30am

Unlocking hidden funnel maps in FullStory

There is one reason most college campuses wait to lay paved sidewalks: students walk the

Matt Mattson

Marketing Strategist at Thrivent

In-Person

Tuesday, October 4

12:45–1:15pm

Show me the money: Proving bottom-line results from DX

We all understand the conceptual link between better DX, happier customers, and more revenue. But

Key Takeaways

Simple formulas for explaining revenue uplift
Strategies for sharing DX insights that prioritize impactful initiatives

Gardner Rordam

Enterprise Customer Success Director at FullStory

Michelle Glaser

Analytics Leader

In-Person

Tuesday, October 4

12:45-1:15pm

Rolling out the red carpet for your star customers

Paid media, organic traffic, word-of-mouth, coupon codes, sign-up referrals...you have done the work (and spent

Key Takeaways

Learn how Dashboards (and other FullStory capabilities) can unlock user insights
Construct actionable Journey Analyses to bust down user experience hurdles

Meg Wachter

Senior Sales Engineer

In-Person

Tuesday, October 4

12:45–1:15pm

Center of excellence: Building a FullStory user community

People are at the heart of any enterprise-wide change, and digital experience transformation is no

Key Takeaways

Discover an actionable framework for building a user community inside of your organization
Learn a three-tier framework for creating an internal user community

Jill Sousa

Senior Success Manager at FullStory

Tiina Helminen

Senior Success Manager at FullStory

In-Person

Tuesday, October 4

1:30-2pm

Getting started with Data Layer Capture

Data Layer Capture (DLC) sounds like an obtuse, years-long undertaking for your organization. But with

Key Takeaways

Understand the details of Data Layer Capture
Learn best practices on getting the most from your data layer and DLC

Van Staub

Manager Solutions Architecture at FullStory

In-Person

Tuesday, October 4

1:30-2pm

FullStory for native apps

BEES, an e-commerce and SaaS company created by AbInbev, faces high stakes for their mobile

Key Takeaways

Find tried-and-true ways for global organizations to hone their mobile app experience
Unlock best practices for improving mobile apps

Harold Merrell

Director of Engineering, Mobile Architecture & Tooling, BEES

Gardner Rordam

Enterprise Customer Success Director at FullStory

In-Person

Tuesday, October 4

6–9pm

Rock the Boat with Yacht Rock Revue

The DXI party continues on Tuesday evening with an offsite event at Terminus 330, a

In-Person + Virtual

Wednesday, October 5

10–10:30am

How Tata Digital launched 23 brands on both mobile and web, with FullStory & Google Cloud

Arnab Ganguly the Head of Digital Strategy at Tata Digital will share how his team

Arnab Ganguly

Senior Director Business Analytics, Tata Digital

Andrew Wamberg

Director, Google Cloud Southeast, Google

In-Person

Wednesday, October 5

10:45–11:15am

Enterprise deep dive: Fine-tuning Watched Elements

Watched Elements are one of the most powerful features of FullStory, but many organizations leave

Key Takeaways

Uncover best practices for Watched Elements and how to make the most of the feature
Find out how to correlate Dashboards and Conversions with Watched Elements to maximize growth