Resources
Tips, tutorials, guides, and product insights from FullStory’s Digital Experience Intelligence experts
3 Myths Holding Back ROI for Digital Channels: A Gartner® Report
When customers receive a contextualized digital experience, revenue-positive interactions increase.
The power of data-driven experimentation with FullStory, Optimizely, and LexisNexis
How industry leaders are fine-tuning their efforts across digital touchpoints, including mobile apps.
Infographic: How online shopping habits are changing in 2022
A peek at our survey of over 1500 consumers on their shopping habits, plans, and frustrations in 2022.
How DailyPay uses FullStory’s intelligence, integrations, and insights for better CX
Find out how 9 DailyPay teams are using DXI to transform their customer insights and feedback loops.
MYOB increases efficiency and saves 25% of engineering time with FullStory
MYOB increases efficiency and saves 25% of engineering time with FullStory
How we create space to listen and align at FullStory
At the beginning of each quarter, we step back from our day-to-day work to reflect and re-energize with Listening & Alignment Week.
A journey into FullStory solutions engineering
Solutions Engineers are a hybrid role at FullStory. Sabrina Li shares her experience as a Solutions Engineer and the work that the SolEng team does.
3 actionable ways to turn journey maps into digital intelligence
In this guide, find out how COVID changed holiday ecommerce and learn what retailers can do to adapt.
What is UI design? And how can you use it to create a perfect experience?
User interface design is a critical component in website and app optimization, conversion, and user happiness.
What is qualitative data? How to understand, collect, and analyze it
A comprehensive guide to qualitative data, how it differs from quantitative data, and why it's a valuable tool for solving problems.
The definitive guide to session replay
Session replay reproduces your user's online experience. But how should you use it? And how can you learn from it?
What is quantitative data? How to collect, understand, and analyze it
A comprehensive guide to quantitative data, how it differs from qualitative data, and why it's a valuable tool for solving problems.
What is a heatmap? How to create and analyze them
Website heatmaps are one of the quickest ways to visualize and analyze large datasets. Find out what heatmaps are, how they’re created, and how you can use them to make data-driven decisions.
How to understand, use, and build customer journey maps
A customer journey map is key to building a solid marketing strategy. We cover everything you need to know about customer journey maps, their different types, examples, and the steps to making your own.
What is product analytics? Your ultimate guide
A comprehensive guide to product analysis and analytics platforms, how important they are, and why they’re a valuable asset for your bottom line.
What is user friction? How to avoid the mistakes and optimize your UX
User friction is when something stands in the way of creating an optimal user experience. Discover how you can use it to boost your usability.
What is a conversion funnel? The complete guide
A conversion funnel describes the process visitors go through to become customers. It helps marketers analyze their efforts, optimize conversions and find ways to improve their funnels.
What is conversion rate optimization? How to optimize your way to success
A comprehensive guide to conversion rate optimization, how important it is, and how you can use it to boost your bottom line.
What is mobile analytics? The complete guide
Providing fast and accurate insight into your users' mobile activities is crucial to staying competitive. Learn how mobile analytics tools can help you gain this insight.
What is digital experience analytics? The complete guide
Digital experience analytics is the measurement of user experience on digital businesses, applications, and products in order to design better experiences.
The ultimate guide to autocapture
In this ultimate guide to autocapture, we walk through what autocapture is, what it isn’t, how it works, and why it’s the best way to log digital experience data.