Build journeys your users want to follow
Connect journey map data to real user experiences with powerful Digital Experience Intelligence (DXI) tools that let you see every challenge and opportunity.
Transform the way you test, measure, and iterate
Spot trends faster
Get clear, complete pictures of the common paths your customers take through your product thanks to proprietary machine learning technology.
Pinpoint success and friction
Pair journey mapping with features like funnels, conversions, and segments to highlight what paths your super (and not-so-super) users are taking to set everyone up for success.
Get the “why" behind the “what”
Watch user sessions to connect data analysis with real customer experience and understand the full reason why users are taking specific paths.
Real users weigh in on FullStory’s journey mapping
“We can see and analyze the user journeys and figure out what issues the users are facing while on the website.”
Validated G2 reviewer
Ensure all paths lead to user success
Insights you can act on
Data insights are great, but they’re even better with the full context of FullStory’s DXI capabilities so next steps are crystal clear.
Implementation without instrumentation
When you don’t rely on instrumentation, you can get started more quickly. Automatic and retroactive data capture means teams start seeing the data you need to make impactful changes right away.
Autocapture the unknown
Never let another data point slip through the cracks. Only the complete data picture can reveal every unknown issue and opportunity.
Data you can trust
FullStory’s powerful data engine generates the most complete and reliable picture of the journeys your users are taking, and tracks key metrics over time.
Saks Fifth Avenue used a complete picture of the user journey to cater to customer expectations
Visibility into the customer journey allows us to quickly resolve issues and add more value to our digital experience."
Additional Resources
An overview: customer journey mapping in FullStory
Transform DX data into insightful journey maps that reveal opportunities to perfect the user experience.
How to build an empathy-based, data-backed customer journey map
Jennifer Pyron from brand performance agency Mighty & True on building a customer journey map.
How to use empathy to create stronger customer journey maps
Customer journey maps answer questions about who the customer is, what jobs they get done with a product, and what pain points they experience. Answering these questions can go a long way in helping marketing, sales, product development, and support teams identify the ups and downs of customer experience.
